SWOT ANALYSIS OF SELFRIDGES:
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Strengths
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-domestic market -monetary assistance provided -experienced business units -barriers of market entry -high growth rate -reduced labour costs |
Weaknesses
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-small business units -costs -competitive market -tax structure -future profitability -investments in research and development -high loan rates are possible |
Opportunities
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-growth rates and profitability -new markets -global markets -new products and services |
Threats
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-financial capacity -global economy -increasing rates of interest -unexpected problems -rising cost of raw materials -price changes |
After the research in Selfridges, I went with the group to
the NEW LOOK branch on Oxford Street to do some extra research.
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