PESTEL Analysis:

 

 

 

 

Researching on new look’s website I had wanted to see what they sold, for example who are there customers, what key market age ranges do they aim at?

I had begun to notice, that although ‘NEW LOOK’ aims at mainly women’s wear that it offers a huge variety for shapes and sizes, age range, personal style etc…

I find that this is good marketing for the brand as it boosts its variety and its relationship with consumers.

 New Look- What do we have to cover?

PESTEL ANALYSIS – What is that?

PESTEL stands for:

·         Political.

·         Economical.

·         Social/ cultural.

·         Technological.

·         Environmental.

·         Legal.

My interpretation of images for the PESTEL analysis:

(Here is a link to an essay that I have researched explaining in detail about the PESTEL analysis of ‘NEW LOOK’ - http://www.ukessays.com/essays/marketing/new-look-is-privately-owned-fashion-retail-company-marketing-essay.php)

 

Here is a brief example of images, to represent the PESTEL analysis of NEW LOOK.

Here are some of the examples from the slide show of what we have to include in our PESTEL analysis:

 

How are you finding each of these tasks?

I am very interested in learning the marketing area of fashion as its extra knowledge to learn under your belt but I am still very confused on the whole presentation idea….