Segmentation:

Segmentation:

Who knew that all of these factors had affected how the market works, one of the areas that we are learning about is segmentation, what is that?

Definition of segmentation - Divide the market place into parts, which are definable, profitable, accessible, and actionable which have growth potential.

What areas does segmentation affect in fashion?

·         Gender.

·         Age.

·         Behaviour meaning consumers buying motives.

·         Segmentation by gender, meaning men’s jeans, women’s under wear etc…

Here is a brief example of a segmentation board:

http://img.docstoccdn.com/thumb/orig/72013221.png

 

Now I want to try my own version of fashion segmentation with various brands:

 

This was a practise version of segmentation, and now I am waiting for the next task, to summarise my version of the fashion segmentation board, I had included various different images, and keywords to explain the market segmentation for women’s LEVI jeans.

 

Here is also a link to an online essay for the market area of LEVIS - http://www.ukessays.co.uk/essays/marketing/levis-jeans-from-its-origin.php